Did you know that out of 7.6 billion people in this world, 4.6 billion are internet users?
What if we say it is possible for you to market your business to every single one of them?
Sounds unachievable?
But with Digital Marketing, it is possible.
And you know what, you don’t even need to reach out to all of them to make your business a success.
If we consider just 0.1% of those 4.6 billion internet users, it comes out to be 1 million potential customers you can reach out to.
Of course, you’ll need a humongous amount of budget to reach out to all of them, but that’s just a glimpse of the power of digital marketing.
Now that you know its power, let’s understand how digital marketing is a boon for small and medium-sized businesses.
One of its core benefits is even by being a small/medium scale business owner, you can compete with the big guns, beat your competitors, and make a strong mark in your industry.
With literally everyone glued to their mobile and desktop screens, you can grab your target audience’s attention and pull them towards your products and services, by utilizing various digital marketing channels.
Let’s go through some major game-changing benefits that digital marketing can bring to small and medium-sized businesses if used properly.
1. Target Marketing
This is one of the most important benefit a small/medium scale business can get.
You don’t have to waste your marketing budget to get in front of people who are not your target customers.
With digital marketing, you can spend your money to reach your ideal customer avatar. Today, you can run ads and target people based on their:
- Age
- Gender
- Location
- Language
- Interests
- Behaviour
- Device type and many other segments
You don’t want to target everybody, as only a chunk of people will be interested in buying your product/service. The more specific you are, the more conversions you’ll get.
Hyper targeting features offered by digital marketing not only lets you make more money but also saves it from getting wasted.
2. Easier Audience Acquisition
By building your brand’s presence on the networks your target audience is spending time on, you’ll get leads for your business easily.
By creating helpful content that solves their problems, your prospects will start trusting you and eventually transact with you.
Note: Your competitors might already be doing the same, but by getting creative with your messaging and USP, you can position yourself better than your competitors.
Also, by providing great user support to your existing customers, you will automatically increase the chances of word-of-mouth marketing and people talking about your brand in their circles.
3. Proper Monitoring
Keeping track of every activity and every customer interaction gives you strong control over your marketing tactics.
With traditional marketing, you can’t check who is seeing your ad, who is visiting your company’s website, or who is reading your blog.
But with digital marketing, you get accurate data of what’s working and what’s not. By analysing the data, you can take necessary steps to grow your business predictably.
In fact, accurate data and reporting is the most important reason why digital marketing has gained popularity over the years.
With digital marketing you know what is working, where to spend your marketing budget and what to tweak for maximum conversions.
4. Business Scalability in No Time
When you know which strategies are getting you good results, you can easily scale your business in no time by reaching out to huge amounts of your target customers.
So do you still want to follow those traditional marketing tactics, or do you want to bring the change that you and your business needs?
Of course, you need this change. If you keep procrastinating even now, chances are your competitors will win over your customers before you do.
You don’t want that to happen, right?
So, lets understand what all digital marketing channels can any business use for marketing their brand:
Digital Marketing Channels
Depending on your business’s objective, you can choose one or all the digital marketing channels to acquire leads, nurture them and convert them. Let’s go through some of the most widely used:
1. Search Engine Optimization (SEO)
If you need FREE traffic and an audience that will trust you, then there’s no better way than to have a firm hold in the search rankings.
Ranking on top for your keywords related to your business can get you highly targeted customers who are ready to engage with your business.
It’s one of the best and most affordable tactics used in the marketing world.
2. Content Marketing
Planning, creating, publishing and then promoting different content for a target audience is what content marketing means.
Content can be of any form, like:
- Text (Blogs)
- Audio (Podcasts)
- Video (Webinars, Social Media Lives, YouTube Videos)
- Images (Infographics, Reports)
Creating content with an intention to aware, educate, and help your target audience is how you can get them to trust your brand, become your customers, and even fans.
3. Social Media Marketing
Nearly 3.81 billion people are using social media right now. Your absence over there is not ideal for your business. So regularly updating and engaging with your customers over various social media platforms is an opportunity not to be missed by any kind of business
4. Email Marketing
This is the heart and soul of an online business.
Email Marketing is the best method to acquire leads, nurture them, and convert them into a customer.
In fact, for every US $1 spent on acquiring a lead, can get you an ROI as high as 4400%. That’s US $44 for every dollar spent on an email marketing campaign.
Now wouldn’t you want that staggering return on investment for your business?
If yes, here’s what your next step should be.
Associate With The Best
Now that you are convinced digital marketing is important for small and medium-sized businesses for the variety of benefits that it offers, you can proceed two ways.
Either you can start using these tactics yourself (which, by the way, can take a lot of time to learn and execute perfectly).
Or you can let experts do it for you.
Believe us when we tell you, it’s not everybody’s cup of tea to make the optimum use of digital marketing and implementing all these strategies.
Only a professional and experienced team of experts can help you out.
And MediaBuzLab is the team that can help you.
We provide 360-degree internet marketing solutions to small and medium-sized businesses, to help them:
- Turn their business to a brand
- Get them more leads
- Keeping them engaged
- Nurturing them, and
- Turning them into super satisfied, long-lasting customers.
Our team of digital marketing will help your business rise to the top of your industry, make competitors bite the dust, and make your target audience your raving fans.
So what are you waiting for?
Get in touch with us NOW to transform your business digitally.
